What We Talk About When We Talk About Sustainability

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Anytime a movement gains traction within a culture, it develops its own vocabulary, and as those key words and phrases become increasingly widespread, their meaning often becomes blurred.  In the late nineties, as Silicon Valley was positively exploding, there pre-fixes ‘e,’ ‘i,’ ‘techno’ and ‘cyber’ seemed to pop-up in the unlikeliest of places.  I worked […]